A new perspective on iceICExtend / The mineral blend
Make more of your ice.
An all-natural mineral blend for cooling ice around sealed drinks.
01 / The mineral blendMeet ICExtend
Ice / a closer lookA study in ice
Small addition. Clear purpose.
Natural minerals.
A colder drink
in mind.
ICExtend is a blend of all-natural minerals, sprinkled onto the cooling ice around sealed bottles and cans.
It brings a different approach to a familiar cooler. Designed for a colder drink experience, with the aim of making more of your cooling ice and less of the work around it.
No electrical power
A cooler, cooling ice and your sealed drinks. The blend fits into that routine.
02 / The methodFive steps. One cooler.
A familiar cooler.
One small addition.
Ice, sealed drinks, more ice, ICExtend, then ice on top.
A simple routine, built layer by layer.
The cooler / assembled in layers
- 01
The base layer
Start with ice
Put a layer of cooling ice on the bottom of the cooler.
- 02
The reason for the routine
Add sealed drinks
Nestle your sealed cans and bottles onto that bottom layer of ice.
- 03
The middle layer
Ice to the middle
Add ice until it comes up to about the middle of your sealed drinks.
- 04
The small addition
Sprinkle the blend
Spread ICExtend evenly around the cooler, over that ice. Follow the current product label for the amount to use.
- 05
The finishing layer
Cover with ice
Add more ice until the sealed drinks are covered by 1½ to 2 inches.
The reason for the routine
The drink
you came
outside for.
A hot afternoon. Good company. A cold drink in your hand. ICExtend is designed for a colder drink experience, with the blend working in the ice around your sealed drink.
The aim is simple: make more of your cooling ice, with less ice handling along the way.
Beyond the cooler
Not just one cooler. Ice at every scale.
Convention hallsA long line of ice tubs, set before the doors open. 
By the palletBig events start with bulk ice, long before the first drink is served.
ICExtend for business
From the ice aisle to the service station.
Explore ICExtend for grocery and convenience retail, distributor routes and commercial beverage stations. Start with the product, the handling routine and what a demonstration could show in your setting.
03 / Out in the worldExplore applications
Good drinks.
Different backdrops.
A staffed deck, an evening gathering or your own cooler by the water. Find the setup that feels familiar.
Good questions
Before the
first sprinkle.
A few things to know about the blend, your cooler and the ice in your glass.
01Can I put treated ice in a drink?
No. The blend goes on cooling ice around sealed bottles and cans. Use separate, untreated serving ice in drinks, and keep the blend, treated ice and meltwater out of the glass.
02Does a colder cooler mean longer-lasting ice?
Not necessarily. How cold the ice water around your drinks gets, how cold the drinks themselves get and how long the ice lasts are three different things. ICExtend is meant to help you get more out of your cooling ice with less handling, but we can't promise a set number of hours or savings. Your cooler, the weather, how cold everything starts and how often the lid opens all make a difference.
03How can I ask about availability?
Contact ICExtend for current product information, availability and retail or distribution inquiries. This site does not take orders or payments.
Make room for ICExtend
Let's talk about your next cold drink.
